Consciência Jeans
Online Advertising, Advertising, OOH Media, Branding
Creation, strategy and digital
Brazil
The elegant encounter of ecology, fashion, quality and tradition gave us the perfect canvas to create a truly worthy of awe campaign.
A brand already respected and looked up to by their pairs were now looking to be seen and admired by the general public
Focusing on biodegradable materials and processes that respect the environment stability, this campaign made clear, with its video manifesto, that the preservation of our planet’s natural resources is a top priority.
2022
Consciência, Um Presente Para o Futuro
Consciência Jeans
Taking place in the Brazilian’s Northeast, our creation team travelled alongside our client’s marketing team to create a unique campaign.
With captivating copy, authorial soundtrack and choreography, the campaign had, in addition to its audiovisual production, a photographic session to publicise the new collection, highlighting the brand, but also, partners of great importance, bringing them to the centre of the discussion on ecological sustainability.
The campaign presented 16 diverse pieces of clothing in different bodies, bringing beyond the commercial characteristics of the product, the social and imperative character of being a democratic brand that sees beyond what is considered the beauty standards.
Broadcast nationally on instagram, facebook, google, youtube and out of home media in strategic cities across Brazil, Consciência’s brand is only getting stronger.
