When HNSN’s oncological centre came to exist the hospital was already a reference in health services in the northwestern part of Brazil and it had the ambition of becoming a strong player in the national market.
With that, we created an ad campaign that not only promoted the space and infrastructure of the hospital, we also did promote the level of care that the team provided and the efficiency that could only be found at HNSN, putting the patient in the centre of the storyline, promoting them as our story’s heros.